We have been going to begin this text with a joke about meat retailers, however have been nervous we’d butcher it.
So as an alternative we’ll simply say that nobody within the beef business wants reminding how good the common butcher is, and the wonderful job they do in making meal instances a breeze for contemporary shoppers main busy lives.
On that observe we thought our readers would possibly admire seeing a brand new comedic promoting marketing campaign simply launched in Canada which goals to ensure prospects know that too.
The marketing campaign that includes three 15-second movies was commissioned by Beef Farmers of Ontario to handle a major hole in client behaviour: almost two third of shoppers don’t ask their butcher beef-related questions.
The Ontario beef farmers have been involved shoppers may be lacking out on selecting top quality native Ontario beef.
Toronto inventive company Bob’s Your Uncle was referred to as in to develop a marketing campaign to encourage shoppers to work together extra with their butchers and particularly request Ontario beef.
The consequence was the “Ask Your Butcher” marketing campaign, which goals to empower shoppers to really feel comfy and assured asking their butchers for Ontario beef, utilizing humour to make the interplay extra relatable and fascinating.
The movies have been developed to focus on to prospects that their butchers are educated and approachable specialists who can reply any query – be it about beef or much more difficult matters reminiscent of “do penguins have knees”?
The marketing campaign was designed to be shared throughout social media and paid promoting spots at key moments together with the beginning of Canada’s BBQ season.
So do penguins have knees?
You’ll discover out within the video above, together with another nuggets of meat retailer knowledge within the movies under.
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