$1.55m net ‘profit’ for Beef 2024 event

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Prime minister Anthony Albanese addresses a Beef 2024 viewers

BEEF Australia has reported a $1.55 million ‘internet revenue’ for the triennial nationwide beef trade occasion held in Could this yr.

By nature of the Rockhampton occasion’s non-profit charity standing, the result’s technically referred to as a ‘surplus’ reasonably than a ‘revenue’, however it turns round a ‘loss’ of $744,000 recorded on the earlier 2021 occasion, which was held beneath appreciable duress and uncertainty throughout the COVID interval.

The 2024 outcome was achieved on turnover of $20.5 million, with $19 million value of bills incurred, giving a return of seven.5 %.

This yr’s optimistic monetary efficiency exceeds the $1.4 million surplus achieved again on the similar occasion in 2018, however that outcome was achieved on turnover of solely $10 million.

The outcomes had been tabled throughout Beef 2024’s annual common assembly on Friday, when MDH director Adelaide McDonald was elected the board’s new chair, changing Bryce Camm.

Motion on this yr’s stud beef judging rings

Attendance

The three-yearly occasion set data for attendance throughout the activity-packed week-long program between 5 and 11 Could. Organisers claimed an attendance document for this yr’s occasion, with 119,324 ‘actions by means of the gate,’ up from 115,000 three years earlier. Sixty two % of the guests had been from outdoors the Larger Rockhampton area, a survey confirmed.

‘Actions by means of the gate’ just isn’t distinctive customer numbers, but in addition counts return visits by the identical particular person over a number of days, or certainly inside a single day. Beef Central has been advised the distinctive customer quantity (totally different individuals in attendance all through the occasion) was about 46,500, not together with about 2000 individuals concerned in exhibiting livestock.

Beef 2024 factors to different occasions like Brisbane’s annual Ekka occasion, in reporting numbers by way of the ‘actions by means of the gate’ metric. The distinction is that the overwhelming majority of Brisbane Ekka-goers go to as soon as solely, reasonably than over a number of days.

Metrics like this are vital, as a result of they offer potential exhibitors – a lot of whom paid tens of hundreds of {dollars} to have a presence at this yr’s Rockhampton occasion – a greater gauge of their return on funding.

Whereas the earlier 2021 occasion was staged with out abroad visitation as a consequence of COVID restrictions, this yr there have been greater than 600 worldwide delegates registered from North and South America, Asia, Europe and throughout the Pacific Islands. Thirty 5 nations had been represented throughout the week, data present.

No matter which attendance metric is utilized, the triennial Beef Expo stays simply the biggest gathering of beef trade stakeholders in Australia.

In November, Beef 2024 gained the Main Festivals and Occasions class within the 2024 Queensland Tourism Awards.

Whereas this yr’s expo was an awesome success, maybe inevitably for a big, multi-tiered occasion there have been additionally some criticisms raised among the many many exhibitors and beef trade individuals current, together with:

The value of take-away meals – some delegates produced social media posts revealing they had been being charged as a lot as $35 for a burger and chips
The price of attendance at seminar and convention classes – a few of which attracted solely disappointing numbers in consequence (see beneath), and
Limits on alcohol buying to devoted site-providers solely, which means business commerce exhibitors had been requested to pay $150 for a carton of stubbies purchased to entertain their friends.