Ambassadors got here collectively to hone their craft with Australian Beef and Lamb within the Center East.
A bunch of Lambassadors and Aussie Beef Mates got here collectively in Dubai in June for a novel workshop to collaborate and hone their Australian pink meat information and butchery expertise.
The 2-day workshop included a deep dive into the traits, actions and improvements that drive consciousness and engagement with Australian beef and lamb within the area.
The workshop is held at a time when the area often known as Gulf Cooperation Council (GCC) is experiencing a number of the quickest financial progress globally and an growing quantity of regional tourism.
This progress is contributing to the constant want for prime quality components all 12 months spherical, to assist a dynamic and numerous meals and beverage scene.
GCC shoppers have broad and numerous delicacies necessities and as a most popular and important protein in area, favoured in each native and western model dishes, the demand and alternative for Australian Beef and Lamb is excessive.
MLA’s handpicked Lambassadors and Aussie Beef Mates are main the best way in meals this innovation and are ideally positioned to inform the Australian Purple Meat story in step with traits in market.
The continued significance of name presence on social media channels for instance, is one such pattern, the place its use is amongst the best on the earth.
Content material generated from the workshop itself, now options on widespread Aussie beef and lamb social media channels Instagram, Fb and TikTok, which mixed have over 200,000 lively customers.
The primary-of-its-kind workshop indicators a brand new stage within the maturity of the Aussie Meat Academy – Educated Ambassadors program for the Center East North Africa (MENA) area because the variety of contributors and executions will increase.
The seven ambassadors hail from throughout the MENA area and symbolize the most effective of Australian pink meat advocates within the vibrant meals and beverage scene.
Supply: Meat & Livestock Australia
Trending Merchandise
